Researching, strategizing, and storytelling: a marketing and PR professional who turns insight into impact.
About
I shape how brands tell their story and protect the reputation behind it. I run the interviews and research that surface what people actually think, turn those insights into clear messaging and communications, and get in front of leadership and the press to make the story land. I studied business at the University of Rochester with a marketing concentration and an economics minor, which is why I read every brand two ways at once: the narrative it tells and the numbers behind it. I like owning the full arc of a story, from the first question to the final placement.
Alongside of that, I played four years of Division III volleyball, and it shaped how I work more than any class did. I show up early, I back the people next to me, and I stay calm under pressure. Growing up I lived internationally and graduated from the American School of Dubai, which taught me to read a room across cultures and tailor a message to whoever is in it. I'm looking for a communications or PR role where I can keep turning sharp research into stories that build trust.
What I do
I run the interviews, surveys, and competitor analysis that tell you what people actually want before a dollar gets spent.
I build the positioning, pricing, and launch plan that takes a product from idea to something people are ready to buy.
I sharpen how brands show up online and turn search data into content that gets them found.
I get in front of leadership and make the recommendation clear enough to act on.
Selected work
Data-driven topical maps and competitor gap analyses that turn large search datasets into prioritized content, driving LLM and organic visibility.
A three-month consulting engagement to strengthen a clinic's online reputation and parent trust.